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About Us

English Rose Couture & The Sewing Queen was established in 2000 and is owned by Sharon Holness who is highly skilled and qualified in Fashion Design and has 23 years experience.

We specialise in exquisite beautiful bespoke bridal wear, prom wear, cruise wear, formal and evening wear and day wear from simple elegance to sophistication.

Over the years we have gained a reputation for courtesy, care and quality of service. Each unique gown starts with a consultation that enables you to discuss your requirements.

Our showroom in London Road, Stoke on Trent is home to a fabulous range. We have styles to suit everyone. Our excellent service and friendly atmosphere will ensure you have a good experience when choosing your dream item.

We realize that not everyone has the same amount to spend so we have gowns available no matter what your budget.

We are open 6 days a week and we can also accommodate even the busiest person as pre arranged evening appointments are available.

A full alterations service is also available at competitive prices.

To arrange a consultation or for more information you can call into our showroom at the address on our contact page or call the number or email below.

Call us on 01782 876298


The Process

Clients book an appointment with the designer where they are encouraged to try on our collections to determine which styles suit them. They then sit down with the designer and discuss their design ideas and a sketch of the gown is made. You will see the same designer from start to finish.

The client is then able to browse fabrics and the designer provides advice and guidance regarding the best fabrics to complement the design and the overall look the client is trying to achieve.

After fabrics have been chosen, clients then select from a range of beautiful crystals, pearls, diamante, beads, embellishments and trimmings to further personalise their design.

Once a final design has been agreed upon, a price for the gown can be determined. This consultation process is free and there is no obligation on behalf of the client to commission the gown or garment to be made.

At this time however, if a client wishes to commission us to create their bespoke gown or garment, we would then ask for a deposit. The outstanding balance will be payable prior to completion.

Gowns are made over several fittings and generally take between 6 – 8 months dependent upon the complexity of the design.

At each stage, alterations are made to ensure a perfect fit and the client has the ability to make some adaptations to the design to ensure their dress is the dress of their dreams.

Clients are also able to buy from the collection of bridal gowns, bridesmaid dresses and prom gowns if they wish, and have the gowns altered to ensure that perfect fit.

Having our own collections also enables the client to see the quality of our workmanship.

We are happy to provide fabric samples to help with matching accessories but do design and make our own bags and purses.

We also stock a wide range of tiaras and veils to complement the gowns.